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Future Demand explores the realities of how start-ups grow beyond their eager early users, providing evidence and insight into how to build your brand among the much larger group of customers who’ll buy from you in the future.
We’ve been part of the team guiding AF Drinks through their creation, launch and scaling to more than 400 stores across New Zealand and beyond.
To support The Insides Company’s Series-A round, we created their pitch deck and explainer video.
Our study of CEOs of 44 of NZ’s largest organsations explores how to overcome the challenges of innovation in corporate environments.
Sensing a new wave of enthusiasm in the category, we helped DB decode the category and speak to a new generation of drinkers.
Each summer, 1000 women are diagnosed with breast cancer. To raise money to support those women, we created a unique fundraising initiative.
Our study of the zeitgeist and identity of New Auckland brings together the views of 50 leading Aucklanders.
Having seen the wild growth of Seltzer in the U.S. first-hand, we worked with DB Breweries to crack open the market in NZ.
When we don't ask the right questions, we default to avoiding risk. So to help ask those questions, we’ve created a simple tool for anyone to use to assess whether a risk is worth taking.
New Zealanders use enough nasty plastic cling film to wrap the world around the equator twice. We worked with Compostic to launch their brand and world-first home compostable cling wrap.
We worked with the Icehouse on their positioning and creating the first assets to bring it to life.
Over 20,000 Kiwis and Aussies now brush with Toothcrush, the sustainable oral care subscription startup we created and launched in just 13 weeks.
Creating a brand story and identity with one of New Zealand’s top-tier VC firms to help the best New Zealand companies, founders and teams Believe Bigger.
Ārepa think brains are amazing. They harness neuroscience to create products that optimise brain health. We worked together to build a brand that helps people engage with the brain.
The fast-casual Malaysian restaurant concept we developed for iconic restaurateurs Fleur Caulton and Josh Emett now has five thriving outlets.
When Stolen Rum co-founder Roger Holmes created his next startup, we helped create a distinctive brand in a burgeoning category.
Millions of years ago, our brain evolved to reject the unfamiliar. Thriving in our present-day age of innovation means overcoming our cave-person response to new ideas. Anyone can do it, and this is how…
We helped New Zealand’s largest fishery business create and launch a vertically integrated, direct to consumer subscription nutraceutical business.
How can businesses win during a recession? Whether or not we’re technically in a recession yet, we’re definitely experiencing a downturn and many recession-like conditions. It’s natural for leaders to feel a strong urge to cut back, hunker down and lay low. But history shows that this is precisely the wrong thing to do. Here’s why.
Spark New Zealand engaged us to imagine the future of their business. Our ‘Spark Life 2025’ film brought the vision to life in high resolution.
We worked with Become, a new kind of financial advisory, to communicate and brand their unique all-of-life connected approach to finance, where they aim to be one of the best things to ever happen in a client’s life.
The US product we conceived for Stolen Rum quickly became a cult icon in America, leading to the company’s $21M majority stake sale in 2015.
BoardPro needed a brand as engaging, dynamic and professional as their company and product. We worked with them to define their UVP, most influential customer and mission, and then created the brand, website and key customer videos that have underpinned years of successful growth in NZ and into Australia.
Previously created a 20th Anniversary publication for The Icehouse and Icehouse Ventures, which reflects on the trials and tribulations within those first two decades. The publication highlights unique stories in the context of where New Zealand is now, and where it will be in the future.
Our podcast for AF Drinks features famous New Zealanders with a different relationship with alcohol.
Friends and clients of Previously Unavailable celebrated the success of the second edition of Future Demand.
Putting the wrong people on an innovation team can doom it from the outset. The best picks are those who, above all, cope well with ambiguity.
We gave Icehouse Ventures their new brand positioning: Backing Brave
We helped New Zealand’s largest bed manufacturer capture the potential of a novel infant mattress technology and created them a whole new brand and business.
Brancott Estate were the first to see the potential of Marlborough, now a world-famous wine region, turning sheep grazing into the first winery, winning the first international golds for the style, and turning the wine world on its head.
In 2020 we developed the Creative Effectiveness Ladder - a marketing effectiveness framework that’s now used by major brands all over the world.
Tracksuit, our JV with TRA, is a SAAS startup enabling companies to track their brand health for a fraction of the traditional cost.
Each week, in association with The Spinoff and Callaghan Innovation, Previously Unavailable partner Simon Pound has interviewed one of New Zealand’s leading innovators. Now beyond its 250th episode, the series has included almost every iconic NZ startup founder and big business change agent.
How we helped with the pivot and relaunch of the incredible kiwi start-up making hydrofoiling transit seacraft.
Crimson Global Academy is a world-class high school that brings academic excellence together with global opportunity, putting students on an accelerated path toward extraordinary global success.
We developed a unique and compelling non-alcoholic product and brand for Heineken’s global business.
At this July 2022 event, four leading brand experts presented on how modern brands should be approaching their brand building strategies. Watch the presentations here.
We led the brand and digital product experience strategy for Simplicity’s market entry. They’re now New Zealand’s fastest growing KiwiSaver provider with $4B under management.
How surftech start-up YourWave is making ‘the feeling’ accessible to anyone, anywhere.
Genesis Energy approached Previously Unavailable to help them completely re-envision the future of their retail service.
At TEDx Auckland 2019, Previously Unavailable founder James Hurman spoke about the power of storytelling and how start-ups can develop a brand story that’ll accelerate their growth.
Helping Australasia’s largest, leading shipping and fulfilment platform create a new positioning, brand strategy, identity, website and assets.
We developed and launched the world’s first digital productisation of the brand strategy process, making it affordable for start-ups and small businesses.
Watch James Hurman present the principle of Future Demand on the WARC stage at the 2022 Cannes Lions International Festival of Creativity.
How we gave fintech start-up Supergenerous their name, purpose and brand.
6 things that we tell innovation leaders when they’re wanting to get their company’s innovation engine humming.
We’ve led brand and messaging development for one of New Zealand’s most ambitious bioengineering startups, working to change how plastic products are made, used and recycled.
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