The Coming of Age of a New Auckland
Our study of the zeitgeist and identity of New Auckland brings together the views of 50 leading Aucklanders.
Brancott Estate were the first to see the potential of Marlborough, now a world-famous wine region, turning sheep grazing into the first winery, winning the first international golds for the style, and turning the wine world on its head.
Helping Australasia’s largest, leading shipping and fulfilment platform create a new positioning, brand strategy, identity, website and assets.
Ārepa think brains are amazing. They harness neuroscience to create products that optimise brain health. We worked together to build a brand that helps people engage with the brain.
At this July 2022 event, four leading brand experts presented on how modern brands should be approaching their brand building strategies. Watch the presentations here.
6 things that we tell innovation leaders when they’re wanting to get their company’s innovation engine humming.
Creating a brand story and identity with one of New Zealand’s top-tier VC firms to help the best New Zealand companies, founders and teams Believe Bigger.
We led the brand and digital product experience strategy for Simplicity’s market entry. They’re now New Zealand’s fastest growing KiwiSaver provider with $4B under management.
Tracksuit, our JV with TRA, is a SAAS startup enabling companies to track their brand health for a fraction of the traditional cost.
Our podcast for AF Drinks features famous New Zealanders with a different relationship with alcohol.
Genesis Energy approached Previously Unavailable to help them completely re-envision the future of their retail service.
How surftech start-up YourWave is making ‘the feeling’ accessible to anyone, anywhere.
How we gave fintech start-up Supergenerous their name, purpose and brand.
Having seen the wild growth of Seltzer in the U.S. first-hand, we worked with DB Breweries to crack open the market in NZ.
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We’ve been part of the team guiding AF Drinks through their creation, launch and scaling to more than 400 stores across New Zealand and beyond.
How we helped with the pivot and relaunch of the incredible kiwi start-up making hydrofoiling transit seacraft.
To support The Insides Company’s Series-A round, we created their pitch deck and explainer video.
Crimson Global Academy is a world-class high school that brings academic excellence together with global opportunity, putting students on an accelerated path toward extraordinary global success.
In 2020 we developed the Creative Effectiveness Ladder - a marketing effectiveness framework that’s now used by major brands all over the world.
We gave Icehouse Ventures their new brand positioning: Backing Brave
We worked with the Icehouse on their positioning and creating the first assets to bring it to life.
We worked with Become, a new kind of financial advisory, to communicate and brand their unique all-of-life connected approach to finance, where they aim to be one of the best things to ever happen in a client’s life.
Sensing a new wave of enthusiasm in the category, we helped DB decode the category and speak to a new generation of drinkers.
Over 20,000 Kiwis and Aussies now brush with Toothcrush, the sustainable oral care subscription startup we created and launched in just 13 weeks.
BoardPro needed a brand as engaging, dynamic and professional as their company and product. We worked with them to define their UVP, most influential customer and mission, and then created the brand, website and key customer videos that have underpinned years of successful growth in NZ and into Australia.
At TEDx Auckland 2019, Previously Unavailable founder James Hurman spoke about the power of storytelling and how start-ups can develop a brand story that’ll accelerate their growth.
We developed and launched the world’s first digital productisation of the brand strategy process, making it affordable for start-ups and small businesses.
We’ve led brand and messaging development for one of New Zealand’s most ambitious bioengineering startups, working to change how plastic products are made, used and recycled.
We helped New Zealand’s largest bed manufacturer capture the potential of a novel infant mattress technology and created them a whole new brand and business.
New Zealanders use enough nasty plastic cling film to wrap the world around the equator twice. We worked with Compostic to launch their brand and world-first home compostable cling wrap.
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We helped New Zealand’s largest fishery business create and launch a vertically integrated, direct to consumer subscription nutraceutical business.
We developed a unique and compelling non-alcoholic product and brand for Heineken’s global business.
The fast-casual Malaysian restaurant concept we developed for iconic restaurateurs Fleur Caulton and Josh Emett now has five thriving outlets.
Spark New Zealand engaged us to imagine the future of their business. Our ‘Spark Life 2025’ film brought the vision to life in high resolution.
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Each summer, 1000 women are diagnosed with breast cancer. To raise money to support those women, we created a unique fundraising initiative.
When Stolen Rum co-founder Roger Holmes created his next startup, we helped create a distinctive brand in a burgeoning category.
The US product we conceived for Stolen Rum quickly became a cult icon in America, leading to the company’s $21M majority stake sale in 2015.
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