We are difficult to tightly define. We’re part innovation consultancy, part brand agency, part design firm, part venture studio. We’re a unique business, bringing together an uncommon range of disciplines. That’s where the magic is.

We assist in the development of new:

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Our innovation consulting team are highly experienced experts in corporate innovation, CX and new product development - from insight and ideation through to the design and delivery of new products, services, platforms and experiences.

Innovation Details

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We have New Zealand’s most experienced start-up and scale-up brand strategy and design experts, with an unmatched track record in defining a brand’s positioning and story, to designing brands that connect emotionally and power high growth in innovative start-up and scale-up companies.

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Our ventures team have led the creation and development of both start-up and joint venture companies - from an early idea or opportunity, through product and brand development, to launching, fundraising, scaling, and exiting. We work as full venture partners, or as partners for equity for services swaps.

Venture Studio

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We believe that brand can be the difference between a good company and a world-changing company. With our partners at Icehouse Ventures, in 2023 we raised Brand Fund 1, a $4m+ fund to invest in companies where brand will be a defining element of their success.

Fund Details

Our Track Record

2023: Ideally

2023: Brand Fund 1

2021: Tracksuit

2020: AF Drinks

In the first Covid lockdown of 2020, we partnered with Eat My Lunch’s Lisa King on her sophomore venture. We took an equity stake in the business and worked with Lisa through the product and business creation, launch and early stages. We gave the company it’s irreverent name. We branded AF’s secret booze-like ingredient Afterglow™. We created Drunk AF, a podcast of famous New Zealanders who don’t drink. We created the AF Number, a new metric that allows us to track our contribution to improving alcohol behaviour. And their website, Curious AF, is a haven of content for those wanting to be inspired by the alcohol-free world. AF fast became the clear leader in their burgeoning category, achieving widespread distribution and sales success throughout New Zealand.

2020: Odd Company

2019: Helius Theraputics

2018: Compostic

2017: Hawker & Roll

2016: Toothcrush

2015: Simplicity Kiwisaver

2015: Spark New Zealand

2014: Stolen Spirits


Cannes Lions

Futurity Bioventures

We work with ambitious leaders who are inventing or reinventing. Here's how we do that.

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You can work with us to...

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We work with client partners in three key ways

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Things we don’t do