A full-service innovation partner to ambitious businesses.

What exactly do we do?

CASE STUDY TOOTHCRUSH

Over 20,000 Kiwis and Aussies now brush with Toothcrush, the sustainable oral care subscription startup we created and launched in just 13 weeks.

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CASE STUDY SIMPLICITY KIWISAVER

We led the brand and digital product experience strategy for Simplicity’s market entry. They’re now New Zealand’s fastest growing KiwiSaver provider with over $1B under management.

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CASE STUDY STOLEN RUM

The US product we conceived for Stolen Rum quickly became a cult icon in America, leading to the company’s $21M majority stake sale in 2015.

We work across every aspect of innovation from research to strategy to ideation to prototyping to design to business modelling to brand creation to go-to-market.

We can lead your entire innovation journey, or support you on discrete stages.

Learn more about how we work with our client partners…

CASE STUDY HAWKER & ROLL

The fast-casual Malaysian restaurant concept we developed for iconic restaurateurs Fleur Caulton and Josh Emett now has 6 thriving outlets.

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CASE STUDY SODA BREWERY

We developed a unique and compelling non-alcoholic product and brand for Heineken’s global business.

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CASE STUDY STORYTECH

We developed and launched the world’s first digital productisation of the brand strategy process, making it affordable for start-ups and small businesses.

At TEDx Auckland 2019, Previously Unavailable founder James Hurman spoke about the power of storytelling and how start-ups can develop a brand story that’ll accelerate their growth.

Watch James’ TEDx Auckland talk…

Each week, in association with The Spinoff and Callaghan Innovation, Previously Unavailable partner Simon Pound interviews one of New Zealand’s leading innovators. Now beyond it’s 100th episode, the series has included almost every iconic NZ startup founder and big business change agent.

…go to the podcast

DOWNLOAD BIG I LITTLE I

In 2016, in association with ATEED, we published New Zealand’s largest ever study of corporate innovation. From interviews with the CEOs of 44 of New Zealand’s largest and most influential organisations, ‘Big I, littie i’ explores how to overcome the challenges of cracking meaningful innovation in corporate environments.

…download the report

DOWNLOAD NEW AUCKLAND

In 2014, inspired by a series of positive developments in Auckland’s outlook, culture, atmosphere and mood, we sought to understand what had driven such change, and what we were becoming. Interviews with 50 leading Aucklanders produced AK2: The Coming of Age of a New Auckland.

…download the report

OUR PEOPLE

We are a team of experienced entrepreneurs, researchers, strategists and designers using human centred design and lean startup principles.

We are supported by a diverse network of specialists and subject matter experts.

Learn more about our people…

CASE STUDY SPARK 2025

Spark New Zealand engaged us to imagine the future of their business. Our ‘Spark Life 2025’ film brought the vision to life in high resolution.

…watch the film

CASE STUDY SEA TO ME

We helped New Zealand’s largest fishery business create and launch a vertically integrated, direct to consumer subscription nutraceutical business.

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CASE STUDY GROWBRIGHT

We helped New Zealand’s largest bed manufacturer capture the potential of a novel infant mattress technology and created them a whole new brand and business.