The best way to predict the future is to create it. We are an innovation studio, and we work with ambitious leaders who are inventing or reinventing. What’s the future you want to create?

What we do
20
portfolio companies
$350m+
portfolio Valuations
10
Years in business
$4m+
VC BRAND FUND 1
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We're hiring — Intermediate or Senior Designer

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Special Editions — Salome Tanuvasa

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It's always 10:PM somewhere.

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Excellent

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Initiative | PU x AUT Scholarship Inspired by Special Group

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Master of Advertising Effectiveness

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The Risk Assessment Canvas: A simple way to take calculated risks

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Future Demand Second Edition

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Starshipit: Delivering great shipping experiences

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Neobrand: Brand Building in a World Anew

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How not to waste a good recession

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The Principle of Future Demand

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Top Tips for Innovation Strategy and Ideation

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Fanning, fostering and celebrating belief in New Zealand talent

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Simplifying KiwiSaver

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Reinventing brand health tracking for the 2020’s

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The Icehouse’s 20 years through 20 stories.

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A Drunk AF Podcast

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Genesis Energy x PU: Designing the future of energy retail

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The world’s first personal wave

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Transforming the impact of human generosity

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Cool & Curious AF

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Creating a Seachange

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CGA — The World's Premium Online High School

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Comfortable in the Uncomfortable

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A new way of measuring marketing effectiveness

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Bringing The Icehouse’s brand to life

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Odd Company

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Better for your mouth and better for the world

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The simple story any company can tell

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How we turned brand strategy into a digital product

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Changing plastic for the better

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Helping launch the world’s first home compostable cling film

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The other Heineken 0%

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The podcast championing great NZ business and innovation

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Tackling the wicked problems of innovation

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10x-ing the Hawker Roll

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Reinventing the future of Spark

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Snacking with a serious story

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The world’s first smoked rum

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