The best way to predict the future is to create it. We are an innovation studio, and we work with ambitious leaders who are inventing or reinventing. What’s the future you want to create?

EXPLORE FEED
Case Study
1.2.20

Helping New Zealanders live their best financial life

We worked with Become, a new kind of financial advisory, to communicate and brand their unique all-of-life connected approach to finance, where they aim to be one of the best things to ever happen in a client’s life.

Tags:
Start Up
,
Financial Services
,
Brand Identity
,
Brand Strategy
,
Website
,
Case Study
1.5.19

The brand helping boards deliver more impact

BoardPro needed a brand as engaging, dynamic and professional as their company and product. We worked with them to define their UVP, most influential customer and mission, and then created the brand, website and key customer videos that have underpinned years of successful growth in NZ and into Australia.

Tags:
Start Up
,
Tech
,
SAAS
,
Brand Strategy
,
Brand Identity
,
Case Study
1.2.14

The world’s first smoked rum

The US product we conceived for Stolen Rum quickly became a cult icon in America, leading to the company’s $21M majority stake sale in 2015.

Tags:
Beverages
,
Start Up
,
FMCG
,
Brand Strategy
,
Innovation Strategy
,
Case Study
1.9.17

Helping launch the world’s first home compostable cling film

New Zealanders use enough nasty plastic cling film to wrap the world around the equator twice. We worked with Compostic to launch their brand and world-first home compostable cling wrap.

Tags:
Start Up
,
FMCG
,
Venture Portfolio
,
Brand Strategy
,
Brand Identity
,
Publication
1.9.16

Tackling the wicked problems of innovation

Our study of CEOs of 44 of NZ’s largest organsations explores how to overcome the challenges of innovation in corporate environments.

Tags:
Content
,
Corporate
,
Case Study
10.9.20

Cool & Curious AF

We’ve been part of the team guiding AF Drinks through their creation, launch and scaling to more than 400 stores across New Zealand and beyond.

Tags:
Start Up
,
FMCG
,
Beverages
,
Venture Portfolio
,
Brand Strategy
,
News
1.5.19

The simple story any company can tell

At TEDx Auckland 2019, Previously Unavailable founder James Hurman spoke about the power of storytelling and how start-ups can develop a brand story that’ll accelerate their growth.

Tags:
Corporate
,
Start Up
,
Content
,
Brand Strategy
,
Case Study
1.8.17

Taking an NZX50 company direct-to-consumer

We helped New Zealand’s largest fishery business create and launch a vertically integrated, direct to consumer subscription nutraceutical business.

Tags:
Corporate
,
FMCG
,
Brand Strategy
,
Innovation Strategy
,
NPD
,
Case Study
1.11.14

1,000 Tees for 1,000 Women

Each summer, 1000 women are diagnosed with breast cancer. To raise money to support those women, we created a unique fundraising initiative.

Tags:
Corporate
,
Communications
,
Innovation Strategy
,
Case Study
2.1.20

Odd Company

Sensing a new wave of enthusiasm in the category, we helped DB decode the category and speak to a new generation of drinkers.

Tags:
Beverages
,
Packaging
,
Brand Identity
,
Corporate
,
FMCG
,
Article
2.4.21

Your brain on new ideas

Millions of years ago, our brain evolved to reject the unfamiliar. Thriving in our present-day age of innovation means overcoming our cave-person response to new ideas. Anyone can do it, and this is how…

Tags:
Content
,
Case Study
1.9.16

10x-ing the Hawker Roll

The fast-casual Malaysian restaurant concept we developed for iconic restaurateurs Fleur Caulton and Josh Emett now has five thriving outlets.

Tags:
Corporate
,
Hospitality
,
Brand Strategy
,
CX Strategy
,
Innovation Strategy
,
Case Study
1.6.21

Genesis Energy x PU: Designing the future of energy retail

Genesis Energy approached Previously Unavailable to help them completely re-envision the future of their retail service.

Tags:
Corporate
,
Energy
,
CX Strategy
,
Case Study
1.6.20

A new way of measuring marketing effectiveness

In 2020 we developed the Creative Effectiveness Ladder - a marketing effectiveness framework that’s now used by major brands all over the world.

Tags:
Corporate
,
NPD
,
Innovation Strategy
,
Product Design
,
Case Study
1.10.20

Inventing a Category: Club Setter as New Zealand’s First Seltzer

Having seen the wild growth of Seltzer in the U.S. first-hand, we worked with DB Breweries to crack open the market in NZ.

Tags:
Beverages
,
Brand Strategy
,
Corporate
,
FMCG
,
NPD
,
Case Study
1.7.15

Reinventing the future of Spark

Spark New Zealand engaged us to imagine the future of their business. Our ‘Spark Life 2025’ film brought the vision to life in high resolution.

Tags:
Corporate
,
Telecommunications
,
Innovation Strategy
,
CX Strategy
,
Communications
,
Podcast
1.7.21

A Drunk AF Podcast

Our podcast for AF Drinks features famous New Zealanders with a different relationship with alcohol.

Tags:
Content
,
Start Up
,
FMCG
,
Beverages
,
Communications
,
Case Study
1.3.20

Bringing The Icehouse’s brand to life

We worked with the Icehouse on their positioning and creating the first assets to bring it to life.

Tags:
Corporate
,
Brand Strategy
,
CX Strategy
,
Brand Identity
,
Communications
,
Case Study
1.12.19

Better for your mouth and better for the world

Over 20,000 Kiwis and Aussies now brush with Toothcrush, the sustainable oral care subscription startup we created and launched in just 13 weeks.

Tags:
Start Up
,
FMCG
,
Venture Portfolio
,
Brand Strategy
,
Product Design
,
Podcast
1.5.17

The podcast championing great NZ business and innovation

Each week, in association with The Spinoff and Callaghan Innovation, Previously Unavailable partner Simon Pound has interviewed one of New Zealand’s leading innovators. Now beyond its 250th episode, the series has included almost every iconic NZ startup founder and big business change agent.

Tags:
Content
,
Start Up
,
Case Study
1.10.18

How we turned brand strategy into a digital product

We developed and launched the world’s first digital productisation of the brand strategy process, making it affordable for start-ups and small businesses.

Tags:
Start Up
,
Tech
,
Venture Portfolio
,
Martech
,
Brand Strategy
,
Case Study
1.1.22

Simplifying KiwiSaver

We led the brand and digital product experience strategy for Simplicity’s market entry. They’re now New Zealand’s fastest growing KiwiSaver provider with $4B under management.

Tags:
Start Up
,
Tech
,
Fintech
,
Venture Portfolio
,
Innovation Strategy
,
Case Study
1.9.20

Creating a Seachange

How we helped with the pivot and relaunch of the incredible kiwi start-up making hydrofoiling transit seacraft.

Tags:
Start Up
,
Tech
,
Brand Identity
,
Brand Strategy
,
Case Study
1.4.20

Backing New Zealand’s Bravest Founders

We gave Icehouse Ventures their new brand positioning: Backing Brave

Tags:
Corporate
,
Start Up
,
Brand Strategy
,
Communications
,
Case Study
20.8.21

The Icehouse’s 20 years through 20 stories.

Previously created a 20th Anniversary publication for The Icehouse and Icehouse Ventures, which reflects on the trials and tribulations within those first two decades. The publication highlights unique stories in the context of where New Zealand is now, and where it will be in the future.

Tags:
Communications
,
Start Up
,
Article
12.5.22

Top Tips for Innovation Strategy and Ideation

6 things that we tell innovation leaders when they’re wanting to get their company’s innovation engine humming.

Tags:
Innovation Strategy
,
News & Content
,
Communications
,
Case Study
1.2.22

Fanning, fostering and celebrating belief in New Zealand talent

Creating a brand story and identity with one of New Zealand’s top-tier VC firms to help the best New Zealand companies, founders and teams Believe Bigger.

Tags:
Start Up
,
Brand Strategy
,
Brand Identity
,
Website
,
Article
8.6.20

Comfortable in the Uncomfortable

Putting the wrong people on an innovation team can doom it from the outset. The best picks are those who, above all, cope well with ambiguity.

Tags:
Content
,
Case Study
1.8.20

Telling the story of a breakthrough medical device

To support The Insides Company’s Series-A round, we created their pitch deck and explainer video.

Tags:
Start Up
,
Tech
,
Medtech
,
Brand Strategy
,
Website
,
Case Study
1.5.21

The world’s first personal wave

How surftech start-up YourWave is making ‘the feeling’ accessible to anyone, anywhere.

Tags:
Start Up
,
Tech
,
Brand Strategy
,
Brand Identity
,
Case Study
1.8.14

Snacking with a serious story

When Stolen Rum co-founder Roger Holmes created his next startup, we helped create a distinctive brand in a burgeoning category.

Tags:
Start Up
,
FMCG
,
Brand Strategy
,
Case Study
15.11.21

Reinventing brand health tracking for the 2020’s

Tracksuit, our JV with TRA, is a SAAS startup enabling companies to track their brand health for a fraction of the traditional cost.

Tags:
Start Up
,
Venture Portfolio
,
Tech
,
Martech
,
Brand Strategy
,
Case Study
1.5.18

Changing plastic for the better

We’ve led brand and messaging development for one of New Zealand’s most ambitious bioengineering startups, working to change how plastic products are made, used and recycled.

Tags:
Biotech
,
Brand Strategy
,
Tech
,
Brand Identity
,
Website
,
Publication
1.7.14

The Coming of Age of a New Auckland

Our study of the zeitgeist and identity of New Auckland brings together the views of 50 leading Aucklanders.

Tags:
Content
,
Corporate
,
Case Study
1.2.18

Helping babies and parents sleep better

We helped New Zealand’s largest bed manufacturer capture the potential of a novel infant mattress technology and created them a whole new brand and business.

Tags:
Corporate
,
Start Up
,
Brand Strategy
,
NPD
,
Product Design
,
Case Study
1.6.17

The other Heineken 0%

We developed a unique and compelling non-alcoholic product and brand for Heineken’s global business.

Tags:
Corporate
,
FMCG
,
Beverages
,
Brand Strategy
,
Innovation Strategy
,
Publication
1.7.14

The Coming of Age of a New Auckland

AK2: The Coming of Age of a New Auckland

Our study of the zeitgeist and identity of New Auckland brings together the views of 50 leading Aucklanders.

Case Study
1.6.17

The other Heineken 0%

Soda Brewery

We developed a unique and compelling non-alcoholic product and brand for Heineken’s global business.

News
1.5.19

The simple story any company can tell

TEDx Auckland

At TEDx Auckland 2019, Previously Unavailable founder James Hurman spoke about the power of storytelling and how start-ups can develop a brand story that’ll accelerate their growth.

Case Study
1.11.14

1,000 Tees for 1,000 Women

Breast Cancer Foundation NZ

Each summer, 1000 women are diagnosed with breast cancer. To raise money to support those women, we created a unique fundraising initiative.

Case Study
1.6.21

Genesis Energy x PU: Designing the future of energy retail

Genesis Energy x PU

Genesis Energy approached Previously Unavailable to help them completely re-envision the future of their retail service.

Case Study
15.11.21

Reinventing brand health tracking for the 2020’s

Tracksuit

Tracksuit, our JV with TRA, is a SAAS startup enabling companies to track their brand health for a fraction of the traditional cost.

Case Study
1.9.17

Helping launch the world’s first home compostable cling film

Compostic

New Zealanders use enough nasty plastic cling film to wrap the world around the equator twice. We worked with Compostic to launch their brand and world-first home compostable cling wrap.

Case Study
1.1.22

Simplifying KiwiSaver

Simplicity KiwiSaver

We led the brand and digital product experience strategy for Simplicity’s market entry. They’re now New Zealand’s fastest growing KiwiSaver provider with $4B under management.

Case Study
1.5.19

The brand helping boards deliver more impact

BoardPro

BoardPro needed a brand as engaging, dynamic and professional as their company and product. We worked with them to define their UVP, most influential customer and mission, and then created the brand, website and key customer videos that have underpinned years of successful growth in NZ and into Australia.

Case Study
1.12.19

Better for your mouth and better for the world

Toothcrush

Over 20,000 Kiwis and Aussies now brush with Toothcrush, the sustainable oral care subscription startup we created and launched in just 13 weeks.

Case Study
1.9.16

10x-ing the Hawker Roll

Hawker & Roll

The fast-casual Malaysian restaurant concept we developed for iconic restaurateurs Fleur Caulton and Josh Emett now has five thriving outlets.

Case Study
1.4.20

Backing New Zealand’s Bravest Founders

Icehouse Ventures: Backing Brave

We gave Icehouse Ventures their new brand positioning: Backing Brave

Case Study
1.5.18

Changing plastic for the better

Futurity

We’ve led brand and messaging development for one of New Zealand’s most ambitious bioengineering startups, working to change how plastic products are made, used and recycled.

Case Study
1.8.17

Taking an NZX50 company direct-to-consumer

Sea to Me

We helped New Zealand’s largest fishery business create and launch a vertically integrated, direct to consumer subscription nutraceutical business.

Case Study
1.7.15

Reinventing the future of Spark

Spark 2025

Spark New Zealand engaged us to imagine the future of their business. Our ‘Spark Life 2025’ film brought the vision to life in high resolution.

Podcast
1.5.17

The podcast championing great NZ business and innovation

Business is Boring

Each week, in association with The Spinoff and Callaghan Innovation, Previously Unavailable partner Simon Pound has interviewed one of New Zealand’s leading innovators. Now beyond its 250th episode, the series has included almost every iconic NZ startup founder and big business change agent.

Case Study
1.3.20

Bringing The Icehouse’s brand to life

The Icehouse: Grit Goes Further

We worked with the Icehouse on their positioning and creating the first assets to bring it to life.

Article
12.5.22

Top Tips for Innovation Strategy and Ideation

Top Tips for Innovation Strategy and Ideation

6 things that we tell innovation leaders when they’re wanting to get their company’s innovation engine humming.

Case Study
1.2.14

The world’s first smoked rum

Stolen Rum

The US product we conceived for Stolen Rum quickly became a cult icon in America, leading to the company’s $21M majority stake sale in 2015.

Case Study
1.2.20

Helping New Zealanders live their best financial life

Become

We worked with Become, a new kind of financial advisory, to communicate and brand their unique all-of-life connected approach to finance, where they aim to be one of the best things to ever happen in a client’s life.

Case Study
1.2.22

Fanning, fostering and celebrating belief in New Zealand talent

Global from Day 1

Creating a brand story and identity with one of New Zealand’s top-tier VC firms to help the best New Zealand companies, founders and teams Believe Bigger.

Case Study
1.6.20

A new way of measuring marketing effectiveness

Cannes Lion

In 2020 we developed the Creative Effectiveness Ladder - a marketing effectiveness framework that’s now used by major brands all over the world.

Podcast
1.7.21

A Drunk AF Podcast

Drunk AF

Our podcast for AF Drinks features famous New Zealanders with a different relationship with alcohol.

Case Study
1.2.18

Helping babies and parents sleep better

Growbright

We helped New Zealand’s largest bed manufacturer capture the potential of a novel infant mattress technology and created them a whole new brand and business.

Case Study
1.8.14

Snacking with a serious story

Serious Popcorn

When Stolen Rum co-founder Roger Holmes created his next startup, we helped create a distinctive brand in a burgeoning category.

Case Study
1.9.20

Creating a Seachange

Seachange

How we helped with the pivot and relaunch of the incredible kiwi start-up making hydrofoiling transit seacraft.

Case Study
1.10.18

How we turned brand strategy into a digital product

Storytech

We developed and launched the world’s first digital productisation of the brand strategy process, making it affordable for start-ups and small businesses.

Case Study
1.5.21

The world’s first personal wave

YourWave

How surftech start-up YourWave is making ‘the feeling’ accessible to anyone, anywhere.

Case Study
1.8.20

Telling the story of a breakthrough medical device

The Insides Company

To support The Insides Company’s Series-A round, we created their pitch deck and explainer video.

Case Study
2.1.20

Odd Company

Odd Company

Sensing a new wave of enthusiasm in the category, we helped DB decode the category and speak to a new generation of drinkers.

Article
8.6.20

Comfortable in the Uncomfortable

Comfortable in the Uncomfortable by James Hurman

Putting the wrong people on an innovation team can doom it from the outset. The best picks are those who, above all, cope well with ambiguity.

Article
2.4.21

Your brain on new ideas

Your Brain on New Ideas by James Hurman

Millions of years ago, our brain evolved to reject the unfamiliar. Thriving in our present-day age of innovation means overcoming our cave-person response to new ideas. Anyone can do it, and this is how…

Publication
1.9.16

Tackling the wicked problems of innovation

Big I Little i

Our study of CEOs of 44 of NZ’s largest organsations explores how to overcome the challenges of innovation in corporate environments.

Case Study
20.8.21

The Icehouse’s 20 years through 20 stories.

The Icehouse 20th Anniversary

Previously created a 20th Anniversary publication for The Icehouse and Icehouse Ventures, which reflects on the trials and tribulations within those first two decades. The publication highlights unique stories in the context of where New Zealand is now, and where it will be in the future.

Case Study
1.4.21

Transforming the impact of human generosity

Supergenerous

How we gave fintech start-up Supergenerous their name, purpose and brand.

Case Study
10.9.20

Cool & Curious AF

AF Drinks

We’ve been part of the team guiding AF Drinks through their creation, launch and scaling to more than 400 stores across New Zealand and beyond.

Case Study
1.10.20

Inventing a Category: Club Setter as New Zealand’s First Seltzer

Club Setter

Having seen the wild growth of Seltzer in the U.S. first-hand, we worked with DB Breweries to crack open the market in NZ.