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The best way to predict the future is to create it.
We are an innovation studio, and we work with ambitious leaders who are inventing or reinventing. What’s the future you want to create?
What we do
Tika | A new path to justice with Tika
Champions of Brand Building
Bustle | Built for Independent Hospitality
Education Perfect | Amplify Your Impact
Ideally | The insights platform where ideas go to grow
Why building your brand among tomorrow's customers is the key to start-up success
Ārepa — The Brain Drink
The new way to do working capital
20
portfolio companies
$350m+
portfolio Valuations
10
Years in business
$4m+
VC BRAND FUND 1
Updates
Meet Our 2023 PU x AUT Scholarship Recipient: Lee Makatoa
Big Milestone for Tracksuit and Investors in 2024
Event | Where are all the brand, design and marketing leaders on start-up boards?
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Revisiting the Wicked problems of Innovation
Special Editions — Salome Tanuvasa
Leading the beauty membership movement
It's always 10:PM somewhere.
Excellent
Initiative | PU x AUT Scholarship Inspired by Special Group
Master of Advertising Effectiveness
The Risk Assessment Canvas: A simple way to take calculated risks
Future Demand Second Edition
Starshipit: Delivering great shipping experiences
Neobrand: Brand Building in a World Anew
How not to waste a good recession
The Principle of Future Demand
Top Tips for Innovation Strategy and Ideation
Fanning, fostering and celebrating belief in New Zealand talent
Simplifying KiwiSaver
Reinventing brand health tracking for the 2020’s
The Icehouse’s 20 years through 20 stories.
A Drunk AF Podcast
Genesis Energy x PU: Designing the future of energy retail
The world’s first personal wave
Transforming the impact of human generosity
Cool & Curious AF
Creating a Seachange
CGA — The World's Premium Online High School
Comfortable in the Uncomfortable
A new way of measuring marketing effectiveness
Bringing The Icehouse’s brand to life
Odd Company
Better for your mouth and better for the world
The simple story any company can tell
How we turned brand strategy into a digital product
Changing plastic for the better
Helping launch the world’s first home compostable cling film
The other Heineken 0%
The podcast championing great NZ business and innovation
Tackling the wicked problems of innovation
Reinventing the future of Spark
Snacking with a serious story
The world’s first smoked rum
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