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TEDx Auckland

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Startup brands usually find it easier to create a world-changing product than to convince the world to let them change it.

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Our founding partner James Hurman spoke at TEDx Auckland in 2019. In his talk he explores a simple framework with which any company can tell their story in a powerful, human and emotional way. Using the timeless ‘three act structure’ of most of history’s most loved stories, James highlights our propensity to only tell ‘act 2’ and champions the importance of acts 1 and 3.

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