We are a team of experienced entrepreneurs, researchers, strategists and designers using a human centred design-led approach.

Connor Archbold
Co-CEO Tracksuit
Matt Herbert
Co-CEO Tracksuit
Hamish Mathieson
Head of Growth
Simon Pound
Partner
Susie Wang
Junior Innovation Strategist
Eddy Dever
Partner
Mikayla Hopkins
Customer & Marketing Lead
Chris Paykel
Partner
Emilia Robertson McCoy
Intermediate Innovation Project Coordinator and Producer
Phoebe Devine
Partner & Design Lead
James Hurman
Founding Partner
Tom Pekkala
General Manager
Hannah Small
Designer
Madison Ford
Designer
Lauren Kjestrup
Junior Designer
Eva Perrone
Innovation Strategist
Phoebe J. Smith
Creative Strategist
Connor Archbold
Co-CEO Tracksuit
Phoebe Devine
Partner & Design Lead
Matt Herbert
Co-CEO Tracksuit
James Hurman
Founding Partner
Hamish Mathieson
Head of Growth
Tom Pekkala
General Manager
Simon Pound
Partner
Hannah Small
Designer
Susie Wang
Junior Innovation Strategist
Eddy Dever
Partner
Madison Ford
Designer
Mikayla Hopkins
Customer & Marketing Lead
Lauren Kjestrup
Junior Designer
Chris Paykel
Partner
Eva Perrone
Innovation Strategist
Emilia Robertson McCoy
Intermediate Innovation Project Coordinator and Producer
Phoebe J. Smith
Creative Strategist
Connor Archbold
Co-CEO Tracksuit
Eddy Dever
Partner
Phoebe Devine
Partner & Design Lead
Madison Ford
Designer
Matt Herbert
Co-CEO Tracksuit
Mikayla Hopkins
Customer & Marketing Lead
James Hurman
Founding Partner
Lauren Kjestrup
Junior Designer
Hamish Mathieson
Head of Growth
Chris Paykel
Partner
Tom Pekkala
General Manager
Eva Perrone
Innovation Strategist
Simon Pound
Partner
Emilia Robertson McCoy
Intermediate Innovation Project Coordinator and Producer
Hannah Small
Designer
Phoebe J. Smith
Creative Strategist
Susie Wang
Junior Innovation Strategist
James Hurman
Founding Partner
Chris Paykel
Partner
Simon Pound
Partner
Eddy Dever
Partner
Eddy Dever
Partner
Eddy Dever
Partner
Eddy Dever
Partner
Eddy Dever
Partner
Eddy Dever
Partner
Eddy Dever
Partner
Eddy Dever
Partner
Eddy Dever
Partner

James started Previously Unavailable in 2014 following a career as a strategic planner in the advertising industry. In 2013 he was named the world’s #1 planning director, following many
years as head of planning at Auckland ad agency Colenso BBDO. He has since led innovation and venture projects across fintech, energy, telecommunications, health, food, beverages, public sector, media, hospitality and professional services. James is also the author of The Case for Creativity, a book about the link between creativity and business success, described by The Coca
Cola Company as "beautiful words of wisdom".

Contact

jh@previously.co

linkedin.com/in/jameshurman/

Our Ponsonby studio space was designed by the Previously team to enhance the wellbeing, mood & productivity of the people within it — using thoughtful lighting, planting, scent, sound and spatial design.

Design

Previously Unavailable

Lighting

Novii

Furniture

Harrows
Imo

Scenting

Air Aroma

Sound

Autex Acoustics & Sonos

Rugs

Nodi Rugs

Plants

Your Garden

Construction

Ze Build