The Previously Unavailable Team

We are a team of experienced entrepreneurs, researchers, strategists and designers using a human centred design-led approach.

Connor Archbold
Tracksuit | Co-CEO
open
Erana Dobson
Executive Assistant
Ngāti Koata, Kāti Kuia, Ngāti Toa Rangatira, Rangitāne o Wairau
open
Henry Kozak
Partner | Brand Being
open
Simon Pound
Managing Partner | Start-up and Scale-up Brand
open
Susie Wang
Innovation Strategist
open
Harry Burt
Venture Studio
open
Chris Edwards
Innovation Project Coordinator
open
Frankie Middleton
Designer
open
Ria Sharma
Junior Brand Strategist
open
Eddy Dever
Partner | New Product & Service Development
open
James Hurman
Founding Partner
open
Chris Paykel
Managing Partner | Innovation & Corporate Venturing
open
Hannah Small
Senior Designer
open
Phoebe Devine
Partner | Head of Design
Te Whānau-ā-Apanui
open
Philippa Johnston
Senior Producer
open
Tom Pekkala
General Manager
open
Phoebe J. Smith
Creative Strategist
open
Connor Archbold
Tracksuit | Co-CEO
open
Eddy Dever
Partner | New Product & Service Development
open
Erana Dobson
Executive Assistant
open
James Hurman
Founding Partner
open
Henry Kozak
Partner | Brand Being
open
Chris Paykel
Managing Partner | Innovation & Corporate Venturing
open
Simon Pound
Managing Partner | Start-up and Scale-up Brand
open
Hannah Small
Senior Designer
open
Susie Wang
Innovation Strategist
open
Harry Burt
Venture Studio
open
Phoebe Devine
Partner | Head of Design
open
Chris Edwards
Innovation Project Coordinator
open
Philippa Johnston
Senior Producer
open
Frankie Middleton
Designer
open
Tom Pekkala
General Manager
open
Ria Sharma
Junior Brand Strategist
open
Phoebe J. Smith
Creative Strategist
open
Connor Archbold
Tracksuit | Co-CEO
open
Harry Burt
Venture Studio
open
Eddy Dever
Partner | New Product & Service Development
open
Phoebe Devine
Partner | Head of Design
open
Erana Dobson
Executive Assistant
open
Chris Edwards
Innovation Project Coordinator
open
James Hurman
Founding Partner
open
Philippa Johnston
Senior Producer
open
Henry Kozak
Partner | Brand Being
open
Frankie Middleton
Designer
open
Chris Paykel
Managing Partner | Innovation & Corporate Venturing
open
Tom Pekkala
General Manager
open
Simon Pound
Managing Partner | Start-up and Scale-up Brand
open
Ria Sharma
Junior Brand Strategist
open
Hannah Small
Senior Designer
open
Phoebe J. Smith
Creative Strategist
open
Susie Wang
Innovation Strategist
open

Our Ponsonby studio space was designed by the Previously team to enhance the wellbeing, mood & productivity of the people within it — using thoughtful lighting, planting, scent, sound and spatial design.

Previously Unavailable Studio space
Previously Unavailable studio space
Previously Unavailable studio space

Design
Previously Unavailable
Lighting
Novii
Furniture

Harrows
Imo

Scenting
Air Aroma
Sound

Autex Acoustics & Sonos

RugS

Nodi Rugs

Plants

Your Garden

Construction

Ze Build