We are a team of experienced entrepreneurs, researchers, strategists and designers using a human centred design-led approach.

Connor Archbold
Tracksuit | Co-CEO
Matt Herbert
Tracksuit | Co-CEO
Henry Kozak
Partner, Brand Being
Eva Perrone
Innovation Strategist
Phoebe J. Smith
Creative Strategist
Eddy Dever
Partner, Innovation | New Product & Service Development
Mikayla Hopkins
Tracksuit | Customer & Marketing Lead
Hamish Mathieson
Tracksuit | Head of Growth
Simon Pound
Partner, Start-up and Scale-up Brand
Susie Wang
Junior Innovation Strategist
Phoebe Devine
Partner, Head of Design
James Hurman
Founding Partner
Chris Paykel
Partner, Innovation | Corporate Innovation & Venturing
Ria Sharma
Intern
Madison Ford
Designer
Lauren Kjestrup
Junior Designer
Tom Pekkala
General Manager
Hannah Small
Designer
Connor Archbold
Tracksuit | Co-CEO
Phoebe Devine
Partner, Head of Design
Matt Herbert
Tracksuit | Co-CEO
James Hurman
Founding Partner
Henry Kozak
Partner, Brand Being
Chris Paykel
Partner, Innovation | Corporate Innovation & Venturing
Eva Perrone
Innovation Strategist
Ria Sharma
Intern
Phoebe J. Smith
Creative Strategist
Eddy Dever
Partner, Innovation | New Product & Service Development
Madison Ford
Designer
Mikayla Hopkins
Tracksuit | Customer & Marketing Lead
Lauren Kjestrup
Junior Designer
Hamish Mathieson
Tracksuit | Head of Growth
Tom Pekkala
General Manager
Simon Pound
Partner, Start-up and Scale-up Brand
Hannah Small
Designer
Susie Wang
Junior Innovation Strategist
Connor Archbold
Tracksuit | Co-CEO
Eddy Dever
Partner, Innovation | New Product & Service Development
Phoebe Devine
Partner, Head of Design
Madison Ford
Designer
Matt Herbert
Tracksuit | Co-CEO
Mikayla Hopkins
Tracksuit | Customer & Marketing Lead
James Hurman
Founding Partner
Lauren Kjestrup
Junior Designer
Henry Kozak
Partner, Brand Being
Hamish Mathieson
Tracksuit | Head of Growth
Chris Paykel
Partner, Innovation | Corporate Innovation & Venturing
Tom Pekkala
General Manager
Eva Perrone
Innovation Strategist
Simon Pound
Partner, Start-up and Scale-up Brand
Ria Sharma
Intern
Hannah Small
Designer
Phoebe J. Smith
Creative Strategist
Susie Wang
Junior Innovation Strategist
James Hurman
Founding Partner
Chris Paykel
Partner
Simon Pound
Partner
Eddy Dever
Partner
Eddy Dever
Partner
Eddy Dever
Partner
Eddy Dever
Partner
Eddy Dever
Partner
Eddy Dever
Partner
Eddy Dever
Partner
Eddy Dever
Partner
Eddy Dever
Partner

James started Previously Unavailable in 2014 following a career as a strategic planner in the advertising industry. In 2013 he was named the world’s #1 planning director, following many
years as head of planning at Auckland ad agency Colenso BBDO. He has since led innovation and venture projects across fintech, energy, telecommunications, health, food, beverages, public sector, media, hospitality and professional services. James is also the author of The Case for Creativity, a book about the link between creativity and business success, described by The Coca
Cola Company as "beautiful words of wisdom".

Contact

jh@previously.co

linkedin.com/in/jameshurman/

Our Ponsonby studio space was designed by the Previously team to enhance the wellbeing, mood & productivity of the people within it — using thoughtful lighting, planting, scent, sound and spatial design.

Design

Previously Unavailable

Lighting

Novii

Furniture

Harrows
Imo

Scenting

Air Aroma

Sound

Autex Acoustics & Sonos

Rugs

Nodi Rugs

Plants

Your Garden

Construction

Ze Build