Case Study

Where are all the brand, design and marketing leaders on start-up boards?

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We hosted a Studio Session to ask ‘Where are all the brand, design and marketing leaders on start-up boards? At Previously, we believe more start-up and product companies could benefit from board or advisory board support from brand, marketing and design leaders. We also believe really strongly that this could be a double opportunity to increase diversity of experience and gender with the huge numbers of non-male leaders in these industries.


Previously Partner and Head of Design, Phoebe Devine hosted a fantastic panel with Cassie McAdams and Sophie McLernon of OnBoard NZ, and Mikayla Hopkins, Head of Marketing at Tracksuit and Board Member for aglow to discuss the situation today, and how we can improve things.


Watch the video below of the conversation, and we look forward to sharing some concrete steps we are taking to help advance this conversation with our great partners. We will be helping get a directory together of leaders in the space who want to put their hands up for advisory or board positions - so watch this space!


The event was presented by Previously Unavailable, Icehouse Ventures, Caffeine Daily and OnBoard NZ. With refreshments from AF Drinks.

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