Case Study

Icehouse Ventures: Backing Brave

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Setting out to change the world from New Zealand is the bravest thing a start-up founder can do.

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That kind of bravery is exactly what’s required to challenge, disrupt, inspire, persist, build the biggest companies and make the biggest contribution back to New Zealand.

We’re a country of brave. Brave firsts. Brave yes’s. Brave no’s.

Now, more than ever, the challenges we face need brave solutions. As they say, fortune favours the brave. So if its fortune we want, it’s brave we need.

And brave Kiwi founders need brave money, brave networks and brave expertise.

Icehouse Ventures exists to back the world’s bravest Kiwi founders, launching global companies from New Zealand. One start-up can define a generation. Our mission is to back them. Icehouse Ventures backs brave.

That’s the brand positioning and manifesto we developed for Icehouse Ventures, which became the introductory video that they play at all major events.

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