Has your company outgrown the brand that got it started?

As start-ups grow towards scale-up, a gap can quietly open between who they are and how their brand shows up. The early-stage story - often intuitive, founder-led, and product-focused – starts to misalign with the team, the market, and the company’s ambition.

As this happens, most people feel the symptoms before they know it’s a brand issue.

Confusion in the team. Messaging that doesn’t quite land. Talent that says no. A brand that no longer feels like you.

We’ve developed an assessment tool that helps you understand whether your brand is still fit for purpose, or if it’s time to evolve it. When it comes to scaling up, the power of brand is often overlooked as a key driver of growth and anchor for internal alignment.

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With six simple questions, the Brand Maturity Test helps you quickly get a read on where ‘brand’ is working for you, and where it isn’t.

It looks at:

• Narrative clarity – Can everyone explain what your company stands for?
  
  
• Messaging consistency – Do your pitch, product, and marketing speak the same language?
  
  
• Talent magnetism – Does your brand help attract the right people, or make them pause?
  
  
• Brand ownership – Is someone clearly responsible for brand, or is it no one’s job?
  
  
• Founder dependency – Can your story scale without you in the room?
  
  
• Product alignment – Does your brand story deliver on the product experience?

Take the assessment. It’s quick. It’s useful. And it might be the nudge your brand needs to get fit for the business.