We loved working with the team at Pernod Ricard and Tried & True, leading the label brand expression, positioning and brand story project that led to this refreshed pack and brand, that released late 2020.

Brancott Estate were the first to see the potential of Marlborough, now a world-famous wine region, turning sheep grazing into the first winery, winning the first international golds for the style, and turning the wine world on its head. Anywhere you travel now a New Zealand Sauvignon Blanc can always be found, something quite remarkable and something celebrated in the brand positioning around the great things that can happen when you look at the world a little differently.

We conducted in-market research in the US and UK, finding clear space in this crowded industry and attracting a new millennial mindset customer to the brand, especially in the United States.

We ran our prototype design process to research a range of labels representing different expressions of the brand story. Through this in-person research across the US, UK and NZ we landed the elements seen in the labels and their local expressions around the world.

The fresh colours, NZ light touch, and gold disc have become iconic for the brand, arresting years of decline and leading to double-digit growth in key markets, industry recognition, and a strong visual identity that sustains new launches and products. It is so cool to see such sustained success for this great New Zealand export.

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Images from Brancott Estate