Previously Unavailable is a full-service innovation partner to businesses wanting to create their future through new products, services, experiences, businesses or business models.
We help identify strong innovation territories and concepts, validate them, design them and execute them.
We provide the full suite of strategic and creative innovation services, enabling you to capture your innovation opportunities in a faster, more cost effective and more integrated way than using multiple strategic, research, design and creative partners.
We bring expertise and experience around 11 core innovation disciplines. We can deploy these together as a single, full-scale innovation process. Or we can be engaged around just one or two of these disciplines on a smaller project basis:
We can work with and within your organisation. Or as a ‘surrogate venture team’ operating outside of the limitations of your day-to-day.
We have significant expertise and experience in planning and executing innovation projects within businesses of all sizes. From new product or service development, to customer experience improvement, to helping businesses enter new categories or industries, we can help select the right team and design an outcomes-focused process, putting human centred design and lean start-up principles at the heart of the work.
We led the process to design, create and launch a non-alcoholic business, brand and product range from scratch for Heineken
We led the process to create a novel nutrition business, brand and product from scratch for Landcorp New Zealand
Need an innovation process run effectively and efficiently? Contact us to enquire and learn more
Looking to innovate in a certain area but don’t yet fully understand the opportunity? We work to explore, validate and quantify opportunities of companies wanting to begin the innovation journey with robust discovery.
We developed and validated a range of opportunity territories in the direct-to consumer space for Frucor Beverages
We developed and validated a range of new roles Spark could play in the lives of their customers
We researched and recommended a range of customer co-creation best practise activities BNZ could pursue with their customers
Need to explore or validate a new opportunity? Contact us to enquire and learn more
Needing to integrate strong consumer insight and understanding into your innovation process? Or simply wanting to get your customer’s view point on a particular idea or issue? The consumer is a core part of everything we do, and we are highly experienced with both qualitative and quantitative research.
We mapped the customer journey for Lotto to develop a series of customer experience improvements
We interviewed kiwis to understand the KiwiSaver user experience to guide the development of Simplicity’s platform UI
We ran a series of customer workshops and expert interviews to inform the development of a novel nutrition product for Pamu Farms
Need customer research to inform your innovation? Contact us to enquire and learn more
Understand the opportunity and customer and now need breakthrough new product, service, platform or experience ideas? We are capable of generating and developing quality, insight-based ideas rapidly – be they importing ideas from other categories or markets, or creating totally original and novel concepts.
The ideas for Toothcrush, Storytech, Stolen Coffee & Cigarettes Spiced Rum, Hawker & Roll and many others have all come out of our ideation process
We’ve delivered hundreds of new innovation concepts to dozens of projects, and hundreds more ideas to improve, enrich or redefine our clients’ business
Need to generate quality innovation ideas? Contact us to enquire and learn more
Have a great idea but need to explore and validate it? We are experts at developing fast, cost-effective prototypes of both physical and digital products. These range from very simple ‘paper prototypes’ through to high-resolution products that feel 100% real.
Our prototesting process involves testing prototypes with customers, then iterating to develop new or refined prototypes, toward a final recommendation on product specification.
We prototyped a working ‘uber for babysitters’ marketplace platform for a digital startup and tested it live in market
Need to create and test a prototype of your concept? Contact us to enquire and learn more
We have design capability in most categories of physical products and are experienced building and working with teams of experts to contribute to the product development process.
From liquid formulation to bottle design, we created Soda Brewery’s soft drinks from the ground up
Around an existing mattress substrate material we designed the range of Growbright infant sleep products
We convened a group of hospitality, architecture and marketing experts to design The Hunting Lodge’s vineyard and restaurant experience
Need to design a product, service or experience? Contact us to enquire and learn more
We are experienced digital platform and experience designers, from simple online services and apps to complex marketplace and data platforms.
We designed the digital platform experience for Simplicity KiwiSaver - a UX that has now been copied by most other KiwiSaver platforms
We designed Heineken’s global e-Commerce platform innovation
Need to design a digital product or platform? Contact us to enquire and learn more
We have significant experience with both traditional and contemporary digital business models. We can help design and plan operating structure, channels-to-market and revenue streams around any new product or business.
We designed a model for Soda Brewery that combined traditional retail with direct delivery and subscription
We designed a globally unique e-Commerce business model for Heineken
Need to design a business model around your innovation? Contact us to enquire and learn more
We develop comprehensive and robust P&L forecasts – helping to understand unit economics, predict business costs, develop sensible assumptions around addressable market size and likely penetration, understand break even scenarios, and set pricing to achieve necessary gross and net margin.
We created the full commercial model for Soda Brewery for review and sign-off by Heineken’s global finance leadership
We created the commercial model we use for our Toothcrush subscription service - a complex, multi-market, subscription P&L
We prepared the commercials and forecasting for Compostic’s recent successful capital raise
Need to create or refine your commercial model? Contact us to enquire and learn more
Need to get your brand positioning and story nailed? Develop a plan for how to build your brand? We have significant experience and expertise developing brand strategy and refreshing and repositioning brands for the world’s biggest companies, right through to creating launch strategies for new start-up brands.
We created the brand strategy for Stolen Rum’s launch and advised on brand strategy through to their exit
We created the brand strategy for Simplicity Kiwisaver and continue to advise on the brand’s development
Need to develop your brand strategy? Contact us to enquire and learn more
We create and design unique, compelling new brands from the ground up, from naming to visual identity to collateral material. We can then translate that brand identity into physical packaging, websites and e-commerce platforms.