What we do | Previously Unavailable

Ideally is the insights platform that helps grow great ideas. We’ve loved co-creating this second joint venture from PU & TRA Labs, following on from Tracksuit. PU led brand identity, strategic positioning  and the first website for the brand, leading to  a successful $2m raise just months after launch, and more than $1m ARR in its first year.

Ideally offers on-demand customer insights that are rapid, robust and built on the idea of helping people find the opportunity and potential in their ideas.

We worked with our partners at TRA Labs, and the founder CEO James Donald to define the product direction, positioning, capital strategy and to create a brand identity and digital presence that carried the brand idea.

Ideally’s goal is to make customer testing easier, faster, more accessible and more impactful for the development of ideas. Until now most testing has been too expensive, slow and defensive. We believe going to customers often and in ways that can look for possibility and growth will lead to better ideas, products and results, and it is so cool to see that Ideally’s users are proving and experiencing this every day.

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We are difficult to tightly define. We’re part innovation consultancy, part brand agency, part design firm, part venture studio. We’re a unique business, bringing together an uncommon range of disciplines. That’s where the magic is.

Innovation

Brands

Ventures

Investments