The full-service innovation partner to ambitious businesses
 

 

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OUR SERVICES

Previously Unavailable is a full-service innovation partner to businesses wanting to create their future through new products, services, experiences, businesses or business models.

 

We help identify strong innovation territories and concepts, validate them, design them and execute them.

We provide the full suite of strategic and creative innovation services, enabling you to capture your innovation opportunities in a faster, more cost effective and more integrated way than using multiple strategic, research, design and creative partners.

 

 

We bring expertise and experience around 11 core innovation disciplines. We can deploy these together as a single, full-scale innovation process. Or we can be engaged around just one or two of these disciplines on a smaller project basis:

 

Identify

Leading an outcomes-focused innovation process, using human centred design and lean methodologies.

Leading an outcomes-focused innovation process, using human centred design and lean methodologies.

Research to explore, validate and quantify proposed innovation opportunities and directions.

Research to explore, validate and quantify proposed innovation opportunities and directions.

The rapid generation and development of quality, insight-based ideas.

The rapid generation and development of quality, insight-based ideas.

Validate

Qualitative and quantitative research to ensure innovation is based on robust insight.

Qualitative and quantitative research to ensure innovation is based on robust insight.

The fast, cost-effective development and testing of prototypes of both physical and digital products.

The fast, cost-effective development and testing of prototypes of both physical and digital products.

 

Design

The design of physical products, services and customer experiences.

The design of physical products, services and customer experiences.

The design of digital products, services and experiences, from the simple to the complex.

The design of digital products, services and experiences, from the simple to the complex.

The design and planning of the business model around a new product or business innovation.

The design and planning of the business model around a new product or business innovation.

Execute

The development of comprehensive and robust P&L forecasts for innovative businesses.

The development of comprehensive and robust P&L forecasts for innovative businesses.

Brand architecture, positioning and story development and the planning of brand-building activities.

Brand architecture, positioning and story development and the planning of brand-building activities.

The creation and design of new brands, from naming to visual identity to packaging and websites.

The creation and design of new brands, from naming to visual identity to packaging and websites.

We can work with and within your organisation. Or as a ‘surrogate venture team’ operating outside of the limitations of your day-to-day.


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We have significant expertise and experience in planning and executing innovation projects within businesses of all sizes. From new product or service development, to customer experience improvement, to helping businesses enter new categories or industries, we can help select the right team and design an outcomes-focused process, putting human centred design and lean start-up principles at the heart of the work.

Examples…

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We led the process to develop a strategy for the future of Spark’s retail business.

Case Study

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We led the process to design, create and launch a non-alcoholic business, brand and product range from scratch for Heineken

Case Study

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We led the process to create a novel nutrition business, brand and product from scratch for Landcorp New Zealand

Need an innovation process run effectively and efficiently? Contact us to enquire and learn more

 
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Looking to innovate in a certain area but don’t yet fully understand the opportunity? We work to explore, validate and quantify opportunities of companies wanting to begin the innovation journey with robust discovery.

Examples…

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We developed and validated a range of opportunity territories in the direct-to consumer space for Frucor Beverages

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We developed and validated a range of new roles Spark could play in the lives of their customers

Case Study

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We researched and recommended a range of customer co-creation best practise activities BNZ could pursue with their customers

Need to explore or validate a new opportunity? Contact us to enquire and learn more

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Needing to integrate strong consumer insight and understanding into your innovation process? Or simply wanting to get your customer’s view point on a particular idea or issue? The consumer is a core part of everything we do, and we are highly experienced with both qualitative and quantitative research.

Examples…

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We mapped the customer journey for Lotto to develop a series of customer experience improvements

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We interviewed kiwis to understand the KiwiSaver user experience to guide the development of Simplicity’s platform UI

Case Study

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We ran a series of customer workshops and expert interviews to inform the development of a novel nutrition product for Pamu Farms

Need customer research to inform your innovation? Contact us to enquire and learn more

 
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Understand the opportunity and customer and now need breakthrough new product, service, platform or experience ideas? We are capable of generating and developing quality, insight-based ideas rapidly – be they importing ideas from other categories or markets, or creating totally original and novel concepts.

Examples…

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The ideas for Toothcrush, Storytech, Stolen Coffee & Cigarettes Spiced Rum, Hawker & Roll and many others have all come out of our ideation process

Case Study

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We’ve delivered hundreds of new innovation concepts to dozens of projects, and hundreds more ideas to improve, enrich or redefine our clients’ business

Need to generate quality innovation ideas? Contact us to enquire and learn more

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Have a great idea but need to explore and validate it? We are experts at developing fast, cost-effective prototypes of both physical and digital products. These range from very simple ‘paper prototypes’ through to high-resolution products that feel 100% real. 

Our prototesting process involves testing prototypes with customers, then iterating to develop new or refined prototypes, toward a final recommendation on product specification.

Examples…

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We prototyped and prototested a range of non-alcoholic beverage concepts for Heineken

Case Study

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We prototyped a working ‘uber for babysitters’ marketplace platform for a digital startup and tested it live in market

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We worked with Cheshire Architects to prototype Hawker & Roll’s restaurant design

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Need to create and test a prototype of your concept? Contact us to enquire and learn more

 
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We have design capability in most categories of physical products and are experienced building and working with teams of experts to contribute to the product development process.

Examples…

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From liquid formulation to bottle design, we created Soda Brewery’s soft drinks from the ground up

Case Study

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Around an existing mattress substrate material we designed the range of Growbright infant sleep products

Case Study

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We convened a group of hospitality, architecture and marketing experts to design The Hunting Lodge’s vineyard and restaurant experience

Need to design a product, service or experience? Contact us to enquire and learn more

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We are experienced digital platform and experience designers, from simple online services and apps to complex marketplace and data platforms.

Examples…

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We designed the digital platform experience for Simplicity KiwiSaver - a UX that has now been copied by most other KiwiSaver platforms

Case Study

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We designed the world’s first brand strategy development digital platform

Case Study

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We designed Heineken’s global e-Commerce platform innovation

Need to design a digital product or platform? Contact us to enquire and learn more

 
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We have significant experience with both traditional and contemporary digital business models. We can help design and plan operating structure, channels-to-market and revenue streams around any new product or business.

Examples…

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We designed a model for Soda Brewery that combined traditional retail with direct delivery and subscription

Case Study

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We designed a globally unique e-Commerce business model for Heineken

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We designed the Toothcrush subscription delivery model, now operating in New Zealand and Australia

Case Study

Need to design a business model around your innovation? Contact us to enquire and learn more

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We develop comprehensive and robust P&L forecasts – helping to understand unit economics, predict business costs, develop sensible assumptions around addressable market size and likely penetration, understand break even scenarios, and set pricing to achieve necessary gross and net margin.

Examples…

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We created the full commercial model for Soda Brewery for review and sign-off by Heineken’s global finance leadership

Case Study

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We created the commercial model we use for our Toothcrush subscription service - a complex, multi-market, subscription P&L

Case Study

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We prepared the commercials and forecasting for Compostic’s recent successful capital raise

Need to create or refine your commercial model? Contact us to enquire and learn more

 
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Need to get your brand positioning and story nailed? Develop a plan for how to build your brand? We have significant experience and expertise developing brand strategy and refreshing and repositioning brands for the world’s biggest companies, right through to creating launch strategies for new start-up brands.

Examples…

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We created the brand strategy for Stolen Rum’s launch and advised on brand strategy through to their exit

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We created the brand strategy for Simplicity Kiwisaver and continue to advise on the brand’s development

Case Study

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We created Storytech - the world’s first ‘brand strategy in a box’ digital platform for start-ups - check it out here

Case Study

Need to develop your brand strategy? Contact us to enquire and learn more

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We create and design unique, compelling new brands from the ground up, from naming to visual identity to collateral material. We can then translate that brand identity into physical packaging, websites and e-commerce platforms.

Examples…

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We created the Toothcrush brand, from its name to visual identity to all collateral, packaging and website

Case Study

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We created the direct-to-consumer Sea To Me brand for New Zealand’s largest fishery

Case Study

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We created the Futurity brand for New Zealand’s most ambitious renewable materials and bio-ventures company

Need a brand created or refreshed? Contact us to enquire and learn more

 
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Contact us

To find out more about how we could help your organisation on its innovation journey, please leave us a message using this form, or call any of our partners for a chat:

James Hurman +64 27 548 7626

Chris Paykel +64 21 729 535

Simon Pound +64 21 376 863

Eddy Dever +64 27 469 8251


 
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