Previously Unavailable's Marketing Black Book

Here at Previously, we're often asked to recommend marketing people or agencies that are suitable for companies who don't require a 'big agency' relationship. You might be looking for help on a one-off project, or a light level of ongoing support. While we don't provide these services ourselves, we have a network of fantastic people and agencies that we know and have worked with in the past - and we are happy to share these contacts with you.

Like all business relationships, great marketing partnerships come down to personality and cultural fit. To find the partner that will deliver the most effective solution for your business, we would advise shortlisting a small number of the providers below, then meeting with them to see whether theres a good fit.

Please note that we take no responsibility for your relationship with any of these providers or your satisfaction with their outputs - this is an introduction service only.

About the various services on offer

The providers below offer a range of services from 'strategy' services - i.e. they help you craft a plan - to 'creative' services -i.e. they come up with advertising concepts and produce the actual advertising. Their services are listed with their main areas of expertise at the top of the list.


Anne Boothroyd Creative

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About:

Anne is a creative and writer with a unique understanding of both advertising and small business.

During her 15+ year career, Anne has worked with New Zealand's best advertising agencies, creating work for the country's most iconic brands. Her experience spans brand, retail, digital, experiential, behaviour change and charity marketing. Her work has been recognised globally for both its creativity and effectiveness.

As co-owner of The Toy Shop, Anne has developed an in-depth understanding of what it takes to run a small business. It's her experience across these two worlds that she leans on when working with brands and businesses like yours.

What I provide:

Advertising Creative
Copywriting
Brand Strategy
Marketing Strategy
Social Media Creative

Learn more:

Website
LinkedIn

Contact:

anne@anneboothroyd.com

 

Connan James Creative

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About:

The proliferation of social and digital media means that attention is scarcer than it has ever been before. I come up with ideas, ad campaigns, headlines, and visuals that grab attention. If you really want to cut through all the noise and get your message across, then I can help. Check out my Linked-In page if you would like more detail.

What I provide:

Advertising Creative
Social Media Creative
Problem Solving
Brand Strategy

Learn more:

LinkedIn
Online Portfolio

Contact:

connan.james@gmail.com

 

Zoe Edwards

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About:

I am a writer and creative, with over six years experience in the advertising industry. I love working with brands to discover what makes them unique, then providing innovative ways to tell their audience all about it. 

I have experience working across a range of local and international brands, and have produced everything from an apocalyptic-themed short film with Steve Hansen, to creating Lewis Road Creamery Breast Milk to fund a cure for breast cancer. 

I currently live in Wanaka, working remotely for agencies and clients throughout the country. I am available to work from here or travel to wherever work may be.

What I provide:

Advertising Creative
Social Media Creative
Brand Strategy

Learn more:

Website
LinkedIn

Contact:

zjedwards@hotmail.com
027 520 8169

 

The Enthusiasts

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About:

Enthusiast [noun] a person who is filled with enthusiasm for some principle or pursuit; a person of ardent zeal.

At our core we are a partnership between a Strategist and a Creative – the most important relationship. We provide strategic & creative thinking and do-ing. From the creation of a new brand all the way down to a Facebook post. We have a curatorial approach – with a belief that today a brand is made up by the sum of interactions – packaging, the product itself, the in-store experience, social, chatter – and of course above the line communication.

What we provide:

Brand Strategy
Advertising Creative
Marketing Strategy
Digital Strategy
Social Media Strategy
Social Media Creative

Learn more:

Website

Contact:

Martin Yeoman - Strategy Partner
martin@theenthusiasts.co.nz

 

Brandology

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About:

Brandology is a brand strategy agency focused on working with organisations large and small to define:
The organising idea – what the core business promise is.
The core purpose – what business are we really in – the reason for being.
The brand values – what values do we or should we hold that makes us different.
The brand behaviours – how must our organisation, our people and our brand behave to bring this to life.
Brandology was founded and run by Nick Baylis who has over thirty years experience developing brand and creative strategy for many of New Zealand’s most famous established brands and successful start ups.

What we provide:

Brand strategy and definition
Brand behavior and design
Communication strategy and creative execution

Learn more:

LinkedIn

Contact:

nick.baylis@brandology.co.nz
021 760 980

 

RUN Creative Advertising and Design

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About:

RUN is an award-winning creative advertising and strategic design agency. We believe creativity can solve your business problems and make your brand a loveable and shareable commodity. We work in partnership with our clients to deliver engaging communications across a number of platforms, from graphic design and packaging, brand strategy and marketing to creative advertising and digital. Put simply, we can help your business, organisation or start-up look good and have a clear direction in the market. So what problem can RUN help solve for you?

What we provide:

Brand Strategy
Advertising Creative
Marketing Strategy
Social Media Creative
Social Media Strategy

Learn more:

Website
LinkedIn

Contact:
Raymond McKay, Creative Director/Owner
021 175 0941
Laura Cibilich, Design Director/Owner
021 1100 737

 

Y Brand

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About:

Y brand is New Zealand’s first brand and digital consultancy with a focus on your WHY. We are a senior team of strategists and creatives who understand that businesses need to change the way they communicate, to cut through the clutter and connect to your audience.

We help small and large organisations to get your brand recognised by following a simple recipe: an aspirational purpose that leads to an engaged community, developing your unique brand’s story and sharing it in engaging ways.

What we provide:

Brand Strategy
Marketing Strategy
Digital Strategy
Social Media Strategy
Social Media Creative
Advertising Creative

Learn more:

Website
LinkedIn

Contact:

judit@ybrandconcept.com
022 137 9443

 

Jude Rutherford - Juice Research

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About:

For the majority of her career, Jude has been working in consumer research and its application to marketing and brand strategy.  A hands-on practioner, using qualitative and quantitative tools,  she has worked on a wide range of business challenges with companies like Nestle, National Australia Bank, Pfizer and Diageo. Jude founded Jigsaw Strategic Research, growing it to one of Australia’s most respected agencies.  The business was bought in 2007.

Returning to New Zealand, Jude set an insights consultancy, Juice Research.  She is passionate about helping clients actually be consumer centric. She has a fresh approach, favouring agile, iterative, learn as you go, collaborative processes. She is an experienced workshop facilitator.

If you want to chat ways to approach innovation, brand strategy and positioning, customer experience, or communication strategy that have people at the heart, please give me a call.

What I provide:

Research
Brand Strategy
Marketing Strategy

Learn more:

Website

Contact:

jude@juiceresearch.co.nz
022 425 7606

 

Tania Stevenson

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About:

My key area of expertise is brand strategy – which means I can help you to articulate your brand story and crystallise your point of difference.   I can also help you to identify market opportunities, and to develop a consistent, relevant brand positioning tailored to your target audience.

I began my career in market research, then moved into account planning in an agency environment, followed by a stint at KMPG, before moving back into brand and marketing strategy.  I have worked across an extensive range of clients and markets spanning FMCG right through to large service organisations.

What I provide:

Brand Strategy
Marketing Strategy

(I will often write the Creative Brief for Advertising and Social Media Creatives, and have worked with many of the best including Anne and Connan listed above. I  have excellent Social Media Strategy contacts as well.)

Learn more:

LinkedIn

Contact:

taniamstevenson@gmail.com
021 614 933